Why you need SEO for your website
You have a great business. In the interconnected world we live in, every competitor is at your customer’s fingertips. Where’s your edge? You are local, you are a person, and you have real customers who will write you a 5-star review.
But how many of those reviews get written and do you show up in Google for the local searches in your area? We’ll help you get ranked in local search, and put a solid system in place that continues to build your search ranking over time.
What is SEO and Why Does It Matter?
Search Engine Optimization is how you ensure that new customers are able to find you online. It begins with ensuring, at a technical level, that your website accurately conveys to Google exactly what you do. This is called “on-page optimization”.
If you want to generate new business online, our search engine specialist will work with you to research, discover and analyze the exact search terms (keywords) which are most relevant for your business.
What are the words that people type into their search bar when they are looking for your services? Does your website have content related to those?
We’ll evaluate the data to determine which of these will attract the most relevant traffic to your site. We’ll evaluate your closest online competition. And we’ll craft an on-site strategy.
We’ll build the results of this research into the bones of the website urls, internal link structure, and metadata.
We’ll secure the valuable inbound links that make all the difference in setting your local business apart.
We’ll update your content to ensure it uses the words and phrases that your customers are actually searching for. It’s a data-driven process that too many web design agencies skip entirely.
This work is just the beginning. It won’t ensure your site will outrank all others (nobody honest can promise that), but it ensures your site launches strong out of the gates, up to date with a savvy SEO strategy based on solid competitive research, giving you a competitive edge and a head start on your future SEO initiatives.
From there we will proceed to “off-page SEO” in which our team of SEO experts will begin placing backlinks to your webpage all over the internet. As you begin to increase in your ranking for the keywords relevant to your business, this translates to increasing leads and increasing sales. The beauty of organic SEO is that once you begin to rank more highly, it takes time and is difficult to take you down.
The Value of a Relationship
Does your current SEO team share meaningful, regular reports? Do you know which keywords you are ranking for? Do they coordinate with you to ensure new content makes a strategic impact? Are they in the loop when you launch a new product/service?
Do they know who you are when you call?
There are plenty of agencies out there selling who never take the time to know your business. Is the traffic that results from their work really converting to sales?
Catalyst is invested in your long-term success. We fight to grow your business. We’re accountable to you, and our job is to deliver you new customers.