Before you think of a strategy for attracting your target audience to your website, you need a responsive website and a bounce rate not higher than 26%.
If you have all that checked out, then you should start reviewing your inbound links. Double check if you have successfully implemented SEO, such as keywords and make sure the links take you to the source.
Inbound links strengthen the bond between you and the reader by providing facts for the information you offer.
How can inbound links increase your website’s traffic?
Well, inbound links connect two places – your website and the source of the information you have added to the content. That means that the moment you click on the inbound link, it should redirect you to another website. Imagine the ways you could use this feature on your social media and content strategy.
Search engine results pages rank websites higher if there is a good choice of high-quality backlinks incorporated into the content of the website. But, what do we mean when we say a high-quality inbound link?
We are talking about one that will redirect visitors to your website and provide valuable information. Holding on that thought, we need to find the ways we can incorporate these links and we have to develop a SMART strategy.
Trust is fragile, but if you want to get people to trust you, consider using these ten inbound links.
1. Directory Links
Have you heard about the Yahoo Directory and DMOZ.org.in?
They are organized indexes of online websites and adding them to your content will optimize your website for good.
To get your website into Yahoo’s Directory, you’ll have to pay $299 a year while DMOZ.org is free and edited by real people.
2. Press Releases
Optimize your press releases as people will search for your business and what better way to find it through the links you added in the press releases. There is a service called PRWeb.org that creates links from high traffic news stories and links them back to your website.
3. Article Directories
You can use high traffic article directories like EzineArticles.com. Writing articles will help you get valuable inbound links! Make sure to add bio in the resource box below the article, if you want people to find their way to you.
4. Social Bookmarking
Social Bookmarking is a very useful tool to store your favorite content on the web. You just have to use a tag, and the best thing is that you can access it later. Instead of downloading the articles, you are saving them to the web which enables you to organize, search and share them with others. Bookmark articles on websites such as, Digg.com, Reddit.com, Delicious.com, Evernote.com and you’ll get a link from the service which you can share it with your friends and increase your SEO value.
5. Blog Comments
Go to www.blogsearchengine.org, find blogs you want to read, and start commenting on the ones you are interested in. One thing you have to make sure is to search and comment on blog posts that are talking to your target audience. Use your name as you represent your brand and it has to be a genuine opinion or fact-oriented comment if you want people to value your thoughts. Your comments are gold, they boost engagement in the comment section and lead back to your website.
6. Social Media
Google sorts out all updates you make on your social networking profiles! You are able to add these to Web 2.0 hub sites, like Scribd or HubPage and voila you’ve got a bunch of inbound links created with the speed of light.
7. Blog/ Podcast Syndication
Make use of syndication services by submitting the RSS feed of your blog. Whenever you write a new blog, new shareable links will be created which means more inbound links that lead back to you.
8. Video Syndication
Have you created a video for your business recently? If yes, did you add links to the description? Some would say yes, but a lot of people neglect this trick. YouTube is the most visited online video platform in the world, and if you want traffic you have to think like a Youtuber.
9. EDU and GOV Links
We really love it when websites content has some good educational credibility because it shows that your brand has value. Education and government websites are good sources as they carry a lot of accurate and important information. Use them wisely!
10. Internal Links
These are the most important inbound links you need to deal with. Link all of your websites and blogs you’ve written on the internet, and make sure they are related to the subject you are talking about. Because you don’t want to confuse your readers, you need to stick to one thing and be constant in your writings.
Lastly, inbound links are a very powerful strategy for convincing your audience about the product or service that you want to sell to them. They provide the source of the information you are offering and represent the value of your knowledge.
All of the above-listed strategies will help you grow your search engine optimization efforts as well as grow your website’s traffic.
You’ll never know until you try!
